Month: June 2020

Using Modeling And AI To Highlight Challenges of Content Marketing In A Crisis

Content marketing is challenging at regular times but these challenges intensify at times of crisis.  We are big fans of using our own technology, or as the saying goes, eating our own dog food. So to get a better sense of the main challenges marketers face we turned to Sighteer’s model of CMOs and marketing …

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Algorithmic Market Research Content – Most Read Articles On Key Topics

Heraclitus, a pre-Socratic Greek philosopher said many years ago that “Change is the only constant in life”. This is of course still true to this day and even more so that Heraclitus could imagine. Marketers are tasks with understanding their customers – their problem, pain and needs. In addition, Marketers are expected to identify trends …

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