Project Max

Maccabi World Union and Sighteer are collaborating to launch a global awareness project to promote the inspiring story of Jewish sport on social media and the metaverse. Named after Max Nordau, Project Max will leverage Sighteer’s artificial intelligence platform to share the story of Jewish sport with global audiences and engage younger generations around the shared values of sports.

Project Max In The News

Jerusalem Post
Top stars join Maccabi’s NFT project - Four sports stars, judoka Arik Zeevi, basketball player Shay Doron, American-Israeli basketball player Tamir Goodman and NBA player Eddie Johnson joined the strategic team of Project Max by the Maccabi World Union and the company Sighteer to turn historical exhibits in the Maccabi Museum that are being turned into digital NFTs.
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Jerusalem Post
Maccabi World to turn museum exhibits into NFTs in partnership with tech company Sighteer.
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Israel Hayom
Jewish sport memorabilia leaps into metaverse in form of NFTs. "Project Max,"a joint initiative between the Maccabi World Union and Israeli company Sighteer, seeks to create global awareness about and promote the "inspiring story of Jewish sport on social media and the metaverse."
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Blog de Stellusz (Spanish)
Historical Treasures of Jewish Sports Become NFT. Maccabi World Union and Sighteer collaborate to launch a global awareness project to promote the inspiring history of Jewish sport on social media and Metaverse.
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The One - Ynet (Hebrew)
New initiative turns Jewish Sports treasures to NFTs.. here is how it works..
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Israel Hayom Sport (Hebrew)
Trophies, banners and photos tell the historic story of Jewish Sports - now they will be minted as NFTs
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Ynet (Hebrew)
Partnership between Maccabi World Union and Sighteer turns historical Jewish Sports memorabilia to digital collectibles NFTs
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Walla Finance (Hebrew)
Maccabi Crypto - Jewish Sport News turned to NFTs
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Project Max offers a limited number of officially licensed digital memorabilia (NFTs) generated from Maccabi’s museum and archives. As the organizers of the Maccabiah Games, the 3rd largest sporting event in the world, Maccabi’s memorabilia items are a national treasure of the Jewish people and have been displayed in museum exhibitions around the world. 

Be there before the crowd

Lead the way

Be there at the launch

Beautiful memorabilia

Grab a moment in time

Print or display online or on mobile

Be a part of the story

Join the community

Meet new friends that share your passion

Project Max Athlete Council

We are proud to be working with leading athletes that care about equality and connect with the story of Jewish Sports through shared values.  Jewish sports began becuase there was no equality and Jews were not allowed to participate in sports club in Europe – thank you for telling that story and making sure no one is left out today.

Road Map Ahead

Whitelisting and Pre Sale

We invite anyone that feels the connection to Jewish Sport to join us in Project Max. Join our discord for early access to the collection.

Let the games begin. Max collection will be minted and released over time through themed series. 

Public Release

Higher and Faster

Releasing more of Max treasures and growing a vibrant community that connects around Jewish Sport through past and present legends.

Bring the Jewish Sport story to large audiences and connect younger generations to vision and values.


Stronger Together

Exclusive Community

Connect on the metaverse with exclusive content for holders of Max collectibles. Make an impact on the future of Jewish Sport.

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